There's so many flavors of E-Juice to choose from when using an Electronic Cigarette or E-Hookah if you will, and with so many different flavors comes different ways of created such E-Juice and certain things you can do to get the most out of your flavor.
To "steep" an E-Juice is to simply store it in a dark, cool area for a given amount of time. In a sense, it's almost for the same reason of letting wine age. People "steep" their E-Juice to get better flavor and better aroma out of the E-Juice they recently purchased.
For the most part, if you're getting a E-Juice through O2 Easy then there should be no need to steep your E-Juice . Though it is suggested you let your TOBACCO flavors steep to get the full taste out of it. I good amount of time to let a 12ml bottle to steep is 3-5 days. If you get a larger bottle it can steep for weeks at a time.
Here's a quick video from Shan Burkholder on steeping and DIY juices so you can see the process behind what we sell you:
Below is an example of the visual difference you get with steeping. The one on the left has been steeped for about a week while the one on the right was not steeped and made fresh.
And that's it for now everyone, I hope this quick guide updated you with the term "steeping" and now if you have a flavor that's not quite what you expected; give this a try and see if the flavor hits the point of expectation you had for it.
As Always, Vape On!